Guillermo Flores Pacheco in IED: Roots That Inspire
Date
11 May 2026
Time
15:30 PM - 17:30 PM
Fruition
In-person event
An intimate reflection on finding your creative voice and the courage it takes to claim it.
The Art director, illustrator and graphic designer Guillermo Flores Pacheco meets with the students of IED Milano for a talk dedicated to the relationship between cultural identity and creative practice.
The collaboration with Guillermo began during the latest edition of the Graphic Design Festival DH in Mexico, where the dialogue initiated with IED students and faculty evolved into an ongoing exchange that now takes shape in this event.
Specializing in advertising illustration, digital collage, and art direction, Guillermo has collaborated over the past 20 years with internationally renowned brands including Adobe, Apple, Nike, Cirque du Soleil, Marc Jacobs, Universal Music, and Wired Magazine.
His work combines Mexican cultural heritage with a contemporary visual language, creating powerful imagery for advertising campaigns, editorial projects, and magazine covers. His illustrations have been exhibited internationally and recognized by institutions such as SPD, American Illustration, and Lürzer’s Archive. In 2025, Adobe commissioned him to create the artwork for the Photoshop splash screen.
Alongside his individual practice, Guillermo leads, the award-winning illustration and graphic design studio based in Guadalajara, Mexico. Through a research-driven approach, the studio explores the cultural and historical context behind every project, combining traditional Mexican visual culture with contemporary design to create work that resonates both locally and internationally.
During the talk Roots That Inspire: The Path to Your Creative Voice, Guillermo will reflect on his personal and professional journey, sharing how cultural roots, personal identity, and community have shaped both his work and his approach to creativity. Through stories, experiences, and projects developed for global brands, the talk becomes an invitation to embrace one’s own background as a source of authenticity, meaning, and emotional impact within the creative process.
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